Seismic activity on Santorini has subsided, yet bookings for this summer are still down in compare with other seasons, making the island more affordable and less crowded this year.
Santorini, with its breathtaking caldera views, whitewashed villages, and world-famous sunsets, remains one of the most sought-after travel destinations globally. However, recent seismic activity has shaken not just the island itself but also its tourism industry. While this might deter some travelers, 2025 presents a unique opportunity for those seeking a more affordable and less crowded Santorini experience –and away from any rumbles.
While this presents a challenge for local businesses, it also creates a rare chance for travelers to experience the island with fewer crowds and at lower costs than in recent years.
Historically, Santorini has struggled with overtourism—3.4 million tourists visit annually, with peak days seeing up to 17,000 cruise visitors flooding the narrow streets of Fira and Oia. However, in 2025, travelers can expect a more relaxed atmosphere, a welcome change from the usual congestion.
Additionally, falling demand has led to more competitive prices. With hotels and tourism businesses eager to recover lost ground, visitors can find better deals on accommodation, dining, and activities. According to the Hellenic Chamber of Hotels, Santorini has 336 hotels, including 74 five-star establishments, meaning there’s ample opportunity to find luxury stays at reduced rates.
While seismic swarms in early 2025 sparked concerns and emergency measures on Santorini and surrounding islands, experts indicate that activity has since abated. Regardless, the Greek government and local authorities have implemented strict safety measures, ensuring that the island remains secure for visitors.
Local stakeholders, including hoteliers and cruise industry leaders, have been in continuous discussions with the government to ensure a smooth and safe return to normal tourism operations. The Greek Tourism Ministry and local authorities emphasize that Santorini is a safe place so far.
According to the hotel owners and people in local business, this year’s season has begun with significant challenges.
“Since June, the situation has begun to stabilize. Bookings have returned, mainly through last-minute interest, and today we can say that we are on a good path. Occupancies in July and August are at high levels (75% to 85%) and the general feeling is that the season will ultimately move satisfactorily, with a tendency to ‘balance’ the initial slump with a slight drop, but not in all professions because in some it will be greater. There is strong interest from markets such as United Kingdom, Germany, Italy, USA and France. The dynamics of last-minute bookings are stronger than ever this year, with many travelers choosing the island even a few days before their departure. This created a more flexible environment, but it ultimately worked positively, balancing the initial decline in demand” says mr Arsenios Moutsos, CEO in Upper Blue company.
In any case if you choose to visit Greece, take a look at Santorini as your first step after Athens –the capital.
This year, it’s worth to give it a chance.
